EXTROVERTED, GLAMOROUS, SOPHISTICATED
Be daring. Be an inspiration.
Experience the fragrance that captures your glamour, your sophistication, your bravado.
A sexy, provocative contrast of two distinctively different accords—rich roses awakened by ripe fruit, with a seductive velvet creme accord—provide an intriguing dual impression. It’s a true innovation in fragrance design, as complex and fascinating as the woman who inspires it.
Like the award-winning original Modern Muse and Modern Muse Chic, Modern Muse Le Rouge was inspired by the complexity of a modern woman. Who is Modern Muse Le Rouge? She’s the captivating woman who makes a bold, colourful statement without saying a word. Her mantra is never go unnoticed. Daring, fearless, and seductive. When she wants to make a show-stopping impression, she wears the ultimate red—Le Rouge.
|Bulgarian rose, Raspberry, Jasmine, Madagascan vanilla, Magnolia,Patchouli, Pink pepper, Saffron, Black currant bud, Vetiver, Rosa centifolia|
Estée Lauder is launching a new female fragrance Modern Muse Le Rouge inspired by the glamourous and more provocative side of Modern Muse. It follows two charming fragrances Modern Muse (2013) and Modern Muse Chic (2014) making a passionate twist to the collection. “Le Rouge reflects the woman who is confident and sexy. She never goes unnoticed. It’s all about her signature color of red—which embodies her style, attitude and undeniably powerful effect.
The Le Rouge Muse dares to inspire. She commands a reaction with her boldness, timeless glamour and enviable confidence. Her style and presence always make an impression. She is bold, daring and sexy; she’s a provocative inspiration to others.”—Estée Lauder press release.
A Fruity Floral Oriental scent, Modern Muse Le Rouge is a sexy contrast of rich roses awakened by ripe fruits with a velvet cream accord that captures the drama of this muse’s personality. The innovative “dual-impression” fragrance structure allows women to experience the fragrance through two contrasting accords:
Ripened Roses Accord: This facet of the fragrance captures the undeniable boldness of the Le Rouge woman and the color. Juicy fruitiness of Bourgeon de Cassis and Raspberry, contrasted with vibrant Pink Pepper and Saffron blends with the floral richness of Bulgarian Rose and the petally freshness of Rose Centifolia.
Velvet Cream Accord: Her sexy, provocative sense of style and dramatic presence are expressed through an addictive blend of full-bodied Madagascar Vanilla and the textural muskiness of Ambrette, refined with earthy, seductive Vetiver and Patchouli—and freshened with the lush femininity of Magnolia Flower and Jasmine.
“It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude,” says Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies. “This woman inspires others through her unwavering confidence, glamour and sophistication. She lives her life to be noticed—and every ingredient in this scent was carefully selected to reflect that.”
Kendall Jenner, the ultimate fashion and social media muse, debuts in her first-ever fragrance campaign. The campaign was developed by Estée Lauder’s in-house Creative team, led by Global Creative Director, Richard Ferretti in collaboration with internationally renowned advertising and branding agency LLOYD&CO. The TV commercial, directed by award-winning Music Video Director, Jonas Akerlund, brings to life the power of Modern Muse Le Rouge as Kendall seamlessly alters the world around her one step at a time. The print campaign, photographed by Mikael Janssen, captures her undeniable glamour, power and magnetic persona. Both the TV and the print campaign were shot in Los Angeles
Elements of glamour and sophistication are threaded throughout the Modern Muse Le Rouge design. In shape: a strong, tall luxurious glass bottle with soft rounded sides. In Style: a show-stopping red, spray-through cap adorns the bottle. The cap is inspired by the iconic bow on Estée Lauder’s first fragrance, Youth Dew. In attitude: a bold visual representation of modern femininity. Together, these contrasts create an intense visual statement that is an important part of the Modern Muse Le Rouge experience.