A young and trendy, fashion-forward British fragrance
Fresh, easy-to-wear, trendy THE BEAT for men follows up on the perfume THE BEAT, which was launched in 2008. The women’s version had blond model Agyness Deyn; the men’s scent features 5 English faces from the worlds of music and movies: Alex Pettyfer, George Craig, Will Cameron, Kristian Walker and Jonny Epstein.
A fresh juice that reveals musky citron (a citrus fruit) underscored with vetiver and a pinch of pepper. Designed by: Olivier Polge and Domitille Bertier, IFF.
You’ll recognize the hip-flask bottle combining glass, metal and faux suede from the women’s version. The Burberry plaid is black this time, and the juice, pale green.
Vetiver, Fresh notes, Violet, Pepper
White Musk, Leatherwood accord
recommended age: mature
scent strength: moderate
recommended use: casual
scent life: 1-5 hours