Reminiscent of ‘London gardens after the rain’ My Burberry opens on notes of bergamot, sweet pea and freesia. Then a slightly moist rose, enclosed in geranium and quince, and finally a trail of patchouli. Perfumeur : Francis Kurkdjian, Takasago.
My Burberry is a women’s fragrance inspired by the iconic Burberry trench coat. It perfectly reflects the spirit of the brand in terms of scent, design and attitude. The bottle reveals a honey hued liquid, the belt of a raincoat is wrapped around its neck and its lid imitates the button of a trench coat.
|Top Notes||Sweet pea, Bergamot|
|Heart Notes||Geranium leaf, Freesia, Quince|
|Base Notes||Patchouli, Damascus rose, Rosa centifolia|
Kurkdjian said the fragrance was inspired “by London, an urban garden. You have the vibrancy of the city, so it is something contemporary. You have the garden. You have the flowers…and the art of gardening, which is very important for the British. The flowery aspect of the perfume comes from that idea of the garden after the rain. You have the lush wetness. You have the soil. You have the earthiness. All of these feelings.” As for his choice of notes, he said he wanted to evoke “the feeling of the light of London: clouds, wetness, rain, flowers.” He said the main flowers are roses and freesia, “which is a little bit spicy and adds brightness. Then geranium leaves, which give an herbal, almost minty, vibrancy to the perfume. Then from the back note, there are patchouli leaves and quince—a fruit that is between a pear and an apple. Very British. It is not fruity, fruity. It is fruity floral. Then on top you have linen and bergamot,” he said.
The flacon of the new fragrance My Burberry is made of glass, with a stopper inspired by the button of a Burberry trench coat. The color is honey-beige, also taken from the cult trench. The neck of the bottle features a ribbon made of the same fabric as the Burberry trench from a factory in Castleford, Yorkshire.