Lancôme will launch La Nuit Trésor, a new fragrance for women, in February. 2015. The scent is a flanker of the original Tresor from 1990.
La Nuit Trésor is described as a ‘gourmand aphrodisiac’ and follows recent efforts Trésor Midnight Rose, Trésor L’Absolu Desir, Trésor Absolu de Parfum and Trésor Eau de Parfum Lumineuse.
The composition is announced as a gourmand aphrodisiac and was developed by perfumers Christophe Raynaud and Amandine Marie.
Rose is the symbol of Lancôme and this time they wanted to create a nocturnal rose which would evoke a love philter.
Itdepicts the dark side of rose and mixes notes of black rose with Tahitian vanilla orchid absolute. There are also accords of natural incense, papyrus, patchouli and litchi praline added to the mix.The faces of the campaign are Penélope Cruz and Ilay Kurelović and the photo was signed by Mert Alas and Marcus Piggott. The video campaign was directed by Rob Marshall.
|Black rose, Vanilla orchid, Frankincense, Papyrus, Lychee praliné|
The bottle is decorated with a diamond-shaped satin black rose and bow. The fragrance is available as 30, 50 and 100 ml Eau de Parfum.
‘A bold new bouquet for bright young things’, Blossom is a Spring scent from Jimmy Choo, launching in February 2015.
The new feminine scent will be a permanent edition to the luxury brand’s fragrance collection.
The new composition is said to be sparkling and vivacious. It is about those moments when you anticipate an upcoming party, getting ready for it. The perfume might help set the mood.
Opening with a blend of red berries softened by citrus, the scent’s heart is composed of rose and sweet pea extracts which mellow into notes of white musk and sandalwood.
“I tried to find the right balance between happy, uplifting and luxurious citrus and red fruits, and very feminine ingredients such as beautiful florals, sandalwood and a sensual musk. I wanted to produce the sensation of an endless shower of petals,” said Louise Turner, Perfumer.
The fragrance is packed in a bottle of identical design as Flash fragrance from 2013, this time in deep pink color.
Synonymous with the Jimmy Choo signature fragrance, the faceted bottle has been reinvented in fuchsia hues to embody the fun seeking nature of Jimmy Choo BLOSSOM. Capped with a diamond-inspired cap, the scent is presented in a glittering pink box.
|Top Notes||Citruses, Red berries|
|Heart Notes||Sweet pea, Rose|
|Base Notes||Sandalwood, White musk|
The fragrance will be available in three sizes of edp: 40ml, 60ml and 100ml.
Guy Laroche are launching a new iteration of the 80s men’s classic Drakkar called Drakkar Essence, which campaign is fronted by NFL Carolina Panthers quaterback Cam Newton…
Guy Laroche is an interesting fragrance brand in the sense that they have managed to create perfumery classics like Drakkar as said above and Fidji to the point that those names still resonate today while the brand name itself has faded away more. Unsurprisingly, what you see on the cobalt blue bottle of Drakkar Essence is the scent name with the house name more in retreat.
Guy Laroche launched the famous fragrance for men, Drakkar in 1972, followed by editions Drakkar Noir (1982) and Drakkar Dynamic (1999). The latest edition was introduced in July 2014, following the tradition of the house and presenting fragrant successor Drakkar Essence, announced as an aromatic fougère of the same olfactive group as the original edition from 1982, which is, as announced by the house, much spicier than the new version Drakkar Essence.
The new jus has been designed to attract a new generation of consumers, the Millenials. The composition is described as a contemporary aromatic fougère signed by perfumer Michel Girard of Givaudan.
David Suffit the creative fragrance director of Givaudan said “When Drakkar launched, it was in the Eighties, and it was more like this idea of conquering and seducing everybody. Here, it’s more about empowering the person who’s wearing the fragrance, but it’s also more about the self-confidence of wearing the fragrance for yourself. There is something a little more intimate about Drakkar Essence.”
The new fragrance comes in the famous designed bottle of the classic fragrance and for this launch getting the body of the container tinted in a transparent gradient color of navy blue, covered with the characteristic black stopper.
Drakkar Essence arrives in the same flacon form as previous editions Drakkar Noir and Drakkar Dynamic, but is colored blue this time, with a black stopper. The composition opens with a blend of grapefruit and icy mint, followed by rich woody notes mixed with lavender and sage. The base accentuates a mixture of musk and balmy-tobacco tonka.
|Top Notes||Grapefruit, Spearmint|
|Heart Notes||Lavender, Sage|
|Base Notes||Woods, White musk|
The new successor of the collection Coach Poppy has been presented in Summer 2014 and has arrived on the market in late July. This fragrant beauty joins the floral collection started in 2010 with the first edition Coach Poppy followed by Coach Poppy Flower (2011), Coach Poppy Blossom (2012), Coach Poppy Citrine Blossom and Coach Poppy Freesia Blossom (2013) and the new edition, Coach Poppy Wild Flower (2014).
With delicate notes of orange flower and muguet, and a hint of musk at its base, new limited edition Poppy Wildflower is an intriguingly beautiful scent that captures the essence of a hidden city garden. Exotic patchouli, iris and vanilla give it an unexpected edge.
Fragrance Coach Poppy Wild Flower is available in a flacon of the same form as previous edition with a flower in crimson color, as 50 and 100 ml Eau de Parfum limited edition.
|Orange blossom, Lily-of-the-valley, Musk, Patchouli, Iris, Vanilla|
Zen Moon Essence is a new limited edition of the original Zen from 2007 by Shiseido, which comes out in October. The fragrance is inspired by Japanese culture —the full moon as a symbol of intangible and ethereal beauty. The fragrance is announced as mysterious, luminous and a magnetic contrast of bright flowers of jasmine and magnolia.
Like the original, the new composition is also signed by Michel Almairac. The scent is floral-woody-ambery. It opens with accord of rose accompanied by bergamot, pineapple, grapefruit and pear. The heart captures intense notes of jasmine, magnolia, freesia, tuberose, violet and raspberry. The base wraps the composition up in patchouli, cashmere, white musk, vanilla and amber.
The standard rectangular golden bottle is decorated with tiny shimmering floral ornaments. The fragrance is available as 50 ml Eau de Parfum.
|Top Notes:||Rose, Bergamot, Pineapple, Pear, Grapefruit|
|Heart Notes:||Jasmine, Magnolia, Tuberose, Freesia, Violet, Raspberry|
|Base Notes:||White musk, Amber, Patchouli, Cashmere wood, Vanilla|
The ideal man is a myth. His fragrance, a reality. Guerlain decodes men’s aspirations and creates for them a concentrate of ideal.
The ideal fragrance ? Smart, handsome, strong. Three adjectives, three accords for this fresh woody fragrance that will trigger your full potential
The ideal bottle? Masculine, luxurious and distinguished…
A mysterious pack, a graphic, black and white object, a flashcode as a door to a digital universe.
The bottle – square, facetted and streamlined, luxurious. Radical matte black lacquer side faces. A decidedly masculine, heavy cap that is also matte and borrows its guilloché detailing from the world of watchmaking.
For the first time, an almond scent for men composed by Guerlain around three accords
The intelligence of a sparkling and perfectly fresh top note: citrus, rosemary, orange blossom
The beauty of an incredibly sensual “amaretto” heart note based on an almond/tonka bean duo.
The strength of a woody leather base note, definitely masculine: Indian vetiver, cedar and leather given a contemporary interpretation.
Discover the new L’Homme Idéal fragrance by GUERLAIN with the newly released campaign fronted by male supermodel Jon Kortajarena.
The powerful scent was created by perfumer Thierry Wasser.
The ideal man or L’HOMME IDEAL is packaged in bottles of 50ml and 100ml, and is also deodorant perfume, shower gel, and a stick.
|Top Notes:||Citruses, Rosemary, Orange blossom|
|Heart Notes:||Almond, Tonka bean|
|Base Notes:||Leather, Indian vetiver, Cedar|
Guess has launched Guess Dare, a new fragrance for women.
Daring. Confident. Provocative. Heat things up with Guess Dare, the new fragrance for women. The temperature is rising… Do you dare to wear?
Its floral-woody-musk composition provides a passionate cocktail which attracts attention and plays on exotic shades in sophisticated and modern way. The new fragrance of the Guess collection arrives in a glass bottle with details complementing fashion accessories of the Guess collection, by accentuating the modern and sexy style of the house.
Top notes of Guess Dare open with a blend of kumquat, lemon blossom and pear blossom, adding up to cactus blossom in the heart surrounded with wild rose and elegant jasmine. Base notes provide the exotic scent of coconut accords, while blond wood and musk soften the composition in subtle way.
Fragrance Guess Dare is available as 50 ml and 100 ml Eau de Toilette. Flacons are made of glass and are colored in pale pink, with relief embellishments shaped like rivets and cap in pink gold color. The neck of the bottle is decorated with a necklace with a plate engraved with the brand name. The outer carton has a denim print with metallic rivets in pink gold color.
|Top Notes:||Kumquat, Pear blossom, Lemon blossom|
|Heart Notes:||Cactus blossom, Jasmine, Wild rose|
|Base Notes:||Blond woods, Coconut, Musk|
Michael Kors will launch Michael Kors for Men, a new fragrance not to be confused with the existing Michael for Men, which launched in 2001. Michael Kors for Men hopes to “balance urban sophistication and rugged style for the man on the go”. The woody oriental fragrance was developed by perfumer Harry Fremont.
“It seems like men’s fragrances are either a citrus bomb or all patchouli. This is a hybrid. Hybrid is my favorite word, ” said Kors to wwd and added that the scent is “sexy, but unexpected.”
Bergamot, coriander, star anise, black pepper, thyme and elemi open to the heart of sage, incense and suede. The base features tones of patchouli, sandalwood, musk and sleek woods.
Benjamin Eidem and Karmen Pedaru are the stars of the advertising campaign. The print was shot by Mario Testino, while the video was directed by Amir Mokri. Michael Kors for Men is available as 70 and 120 ml Eau de Toilette with an accompanying grooming collection.
|Top Notes:||Bergamot, Coriander, Star anise, Black pepper, Thyme, Elemi resin|
|Heart Notes:||Frankincense, Sage, Suede|
|Base Notes:||Patchouli, Sandalwood, Woody notes, Musk|
Lalique will launch Amethyst Éclat, a new flanker to 2007′s Amethyst incense for women.
This latest entry into the Lalique fragrance collection is a fruity floral developed by perfumer Nathalie Lorson (also responsible for Amethyst) that comes seven years after the original and intends to capture the bold berries and flowers of Amethyst in a more radiant light. The brand describe the perfume, as follows:
“This new offering draws its inspiration from the bountiful oeuvre of René Lalique by revisiting the peony, often stylised by the artist in elegant Art Deco motifs. It was just beginning to bloom in Amethyst’s berry garden. In Amethyst Éclat, it is in full blossom, radiant and majestic. […] Amethyst Éclat is a fragrant translation of the boundless creativity of the artist known as the Sculptor of Light.”
The scent opens with notes of blackcurrant, raspberry and nashi pear, leading to heart notes of peony, magnolia and Bulgarian rose essence. Base notes of violet wood, blackberry and musks complete the fragrance.
The bottle features amethyst shading and a hot-stamped silver motif of brambles, blackberries, raspberries and peonies. The 50ml and 100ml bottles are streamlined glass columns, while the 30ml cubic bottle has the motif sculpted onto the glass and engraved into a silver stamp atop the cap.The color of the flacon is also purple like previous editions, in somewhat lighter shades, iridescent from the darkest to the lightest shades.
|Top Notes:||Black currant, Raspberry, Nashi pear|
|Heart Notes:||Peony, Magnolia, Bulgarian rose essence|
|Base Notes:||Violet wood, Blackberry, Musk|
Chloe Love Story is a new fragrance from the fashion house of Chloe, which comes on the market in September of 2014.
Coty has high hopes for its latest scent, the work of leading nose Anne Flipo – who is making her fragrance debut for the group.
“Love Story will be a second pillar for Chloé, alongside the successful signature edp,” Coty Prestige Marketing Director Travel Retail and Export Worldwide Markus Stauss told The Moodie Report. “It will be launched into the current Chloé travel retail distribution, which is more than 2,000 doors…We will support the launch with a number of HPPs in key airport locations.”
The bigger picture involves boosting the Chloé fragrance brand to a top five position globally, from its current 10-15 ranking (Europe). “We are still number one on the Japanese local market,” Stauss confirmed. “Asian consumers are big fans of the brand, and its Parisian heritage. When they travel, they like to buy it as a souvenir of Paris. There is a strong link to the city and the idea of French chic.”
Coty will continue to capitalise on that connection with the launch of Love Story, which was inspired by the “love-locks” of the Pont des Arts, a Parisian bridge now extensively decorated with padlocks, which are engraved with the names or initials of couples, who then throw the padlock key into the River Seine below, in a gesture said to represent their love and commitment.
Both the flacon and the ad campaign reference the bridge’s (and the Chloé brand’s) famous padlocks; the latter within the context of a whirlwind Parisian romance. The Love Story bottle, which incorporates the brand’s signature “pleated” glass, is subtly shaped like a padlock. The arch is adorned with a narrow blush ribbon. The outer carton is white with gold lettering.
“We wanted to tell a new story about Paris and romance,” explained Coty Prestige Group Vice President Marketing Balenciaga, Chloé and Roberto Cavalli Caroline Javoy, of the ad campaign. “We also wanted to show the ‘insider’ side of Paris, and where real Parisians go.”
The TV ad was directed by Mélanie Laurent, and features music performed by Vanessa Paradis. The fragrance face is French actress Clémence Poésy, one of a trio who fronted the signature Chloé Eau de Parfum, launched in 2008.
“We chose Clémence because she perfectly embodies the Chloé brand,” Javoy noted. “She is natural, graceful, modern and spirited.” She concluded: “As with everything the Chloé brand does, this new fragrance is a story of women, by women, for women.”
The lure of l’amour
The Chloé Love Story juice – which took a year to create – explores new floral territory, notably orange blossom, neroli and jasmine stephanotis. The Chloé fragrance portfolio to date has been underpinned by rose. Other key ingredients include musk and woods.
“This second signature is all about white flowers,” confirmed nose Flipo, “which I was asked to reinterpret and reinvent for Chloé. I consider Chloé to be a unique and particular brand for a perfumer to work with.”
Flipo discussed how she spent a lot of time with Javoy, in a bid to really understand the DNA of the brand. Of the fragrance brief she revealed: “It had to be fresh, sexy and floral. But above all it had to be clean.”
Flipo selected orange flower for its seductive and attractive qualities. “Men love it when women wear this,” she chuckled. “I just needed to find the best way to interpret this flower for Chloé. It’s my job to understand – and create – exactly what the people in front of me are looking for.”
Flipo also underlined the quality of the raw materials used. “This is very important,” she explained. “You can have best recipe, the best formula in the world, but it means nothing if you use inferior ingredients.”
Flipo concluded: “ This is my first Chloé fragrance – in fact my first Coty fragrance – and it was a good challenge.”
Perfumer Anne Flipo composed the new Chloe floral composition, which explores the note of orange blossom. The scent is clean and fresh, made from neroli, orange blossom and stephanotis (jasmine from Madagascar).
The fragrance is available as 30, 50 and 100 ml Eau de Parfum.
Top notes: neroli
Heart: stephanotis, orange blossom
Base: musk, woods