Olivier Polge has created his second fragrance for Chanel (the first was Misia) which has become the 17th Chanel Exclusif. It is Boy Chanel. Just like Misia, it was inspired by one of Chanel’s closest friends: Captain Arthur Edward Capel, an English polo player, a very wealthy and handsome man who was Chanel’s lover and financier of her first shops. His nickname was Boy.
“The idea, I think, was in the house for a long time,” said the perfumer, who transported an idea from Chanel fashion: making a traditional men’s aesthetic feminine when sported by women.
“My way of working on this fragrance was really not to try to make a unisex fragrance but really more to dive into men’s fragrance…and to show how well it could be worn by a woman,” said Polge, drawing a parallel to a woman putting on her boyfriend’s shirt, thereby rendering it feminine. “So it was not to try to create an in-between fragrance, but a very masculine fragrance. And — like many other things in life — gender is given by the person wearing it.”
Polge, whose father was Chanel’s in-house fragrance creator between 1978 and 2013, had long known about the relationship between Chanel and Capel, whose nickname was Boy. Since taking on the chief perfumer role three years ago, he has read numerous books on the subject and looked into its archives, as well.
The new scent, Boy Chanel, is the 17th Les Exclusifs perfume. Polge opted to build the fragrance around a masculine fougère accord, a first for the collection. It blends lavender with rose geranium — grown in Pégomas, near Grasse, France, where Chanel sources other aromatic plants — along with coumarin and moss. There is also lemon and grapefruit zest, notes of rose, orange blossom, sandalwood and heliotropin, plus a hint of vanilla and musk accords.
Polge described the fragrance as having a duality, with a fresh, aromatic masculine barbershop aspect and its more enveloping element.
“I was trying to play with rules [of masculinity and femininity], which I liked. By playing with those rules, it’s a way of showing there are no rules,” he said.
Boy Chanel is to launch exclusively in Chanel’s beauty boutique in the Marais neighborhood of Paris on Thursday, followed by a broader rollout in early June to 240 doors worldwide. The 75- and 200-ml. bottles will retail in France for 175 euros and 320 euros, or $196 and $359 at current exchange, respectively.
“We are targeting people who are looking for unexpected scents,” said Polge, in discussing Les Exclusifs.
He came out with his first scent for the line in 2015. Called Misia, the fragrance was named after a close friend of Chanel’s, who introduced the designer to numerous things. Polge wanted to convey the atmosphere of the Ballets Russes and the smell of makeup from that time.
Observers lauded his risk-taking.
“Even with his first fragrance, Olivier has shown that he’s willing to recast the traditional Chanel palette,” said Victoria Frolova, fragrance industry analyst and Bois de Jasmin editor. “Misia is a clever perfume and its voluptuous, powdery character was a surprise. Olivier combines two skills that are key for any perfumer — impeccable technique and imagination. In the past he has shown that he is not afraid to take creative risks.”
Wendy Liebmann, chief executive officer of WSL Strategic Retail, credited Chanel’s longtime couturier Karl Lagerfeld for ensuring its fashion remains relevant to new generations of luxury shoppers and Polge senior for doing the same in perfume.
“One of the strengths of Chanel fragrances is that each is grounded in an intriguing Chanel story — not just top notes and bottom notes, not just celebrities. With the introduction of Misia, that continues. That’s good news because it is very relevant to shoppers now — especially younger shoppers,” she said. “The term ‘authenticity’ is often overused today, but certainly here it feels appropriate, even this early into his tenure: Olivier Polge brings an authentic and yet next-generation sensibility to the Chanel brand.”
Frovola said Polge’s challenge will be to maintain Chanel’s reputation for quality and elegance, while allowing for his “own signature, which is quite distinctive. This is much harder than it sounds, because he is contending with many legends — No. 5, 19, Coco, etc. How do you make your mark when you work alongside such standards? For my part, I hope that he will take more risks and be willing to reinterpret the legacy of Chanel in his own style. And above all, maintain the quality of new launches and classics, the hallmark of the house since its inception.”
Boy is a masculine fougère with main accords of lavender and rose geranium sourced from the south of France. The composition also includes lemon and grapefruit, a note of rose, orange blossom, sandalwood and heliotropin, plus a hint of vanilla and musk accords.
|Lavender, French geranium, Coumarin, Moss, Lemon, Grapefruit zest,Heliotropin, Orange blossom, Rose, Sandalwood, Vanilla, Musk|
Jette Love Love Love represents a sparkling and cheerful summer fragrance from the popular Jette Love collection. The Jette Love Collection already counts three editions with Jette Happy Love, Jette Summer Love and last year’s Jette My Love while the latest entry brings a fantastically dazzling summer encounter brimmed with love. Setting the scene with a fantastic, iridescent dance of feelings where everything seems possible from dreams to fantasies this silky velvety dance of fruity summer freshness touched with sensual flowers will make you fall in Love again and again. The new fragrance comes before the summer of 2016 and promises a dazzling atmosphere of summer filled with love.
The new composition is of floral – citrusy character. It opens with notes of citrus fruits, including sweet orange and lemon. The heart mixes floral accords dominated by rose with exotic spices and ginger grass. Chamomile and cloves end at the base of the perfume.
Top notes: citruses, lemon, orange
Heart: rose, flowers, spices, gingergrass
Base: clove, chamomile
The ELIXIR line of fragrances by the popular singer Shakira has received a new perfume sequence – a limited edition called MAGNETIC ELIXIR which will mark the year of 2016 with its floral-fruity development, supported by the warmth of exotic wood and musk. The whole collection offers a characteristic style and is unique for its warm, oriental, comfortable gourmand and exotic compositions.
The first fragrance of the collection, Elixir was introduced in 2012, followed by Wild Elixir in 2013, Aphrodisiac Elixir in 2014, Paradise Elixir in 2015 and now Magnetic Elixir also in 2016. Each of the above mentioned editions was composed to convey Shakira’s energy and femininity, to attract attention and to highlight the magic and power of femininity.
“Magnetic Elixir is the fragrance in which Shakira’s magnetism and sensuality are captured. It reveals the fascinating place where emotions and feelings receive a new meaning, increasing their strength and power. “ – official announcement.
The composition of the new fragrance Magnetic Elixir opens with a fruity union of green lemon, pear zest and red currant, soaking floral petals of peony, pink freesia and sambac jasmine in the heart of the fragrance. The base of the composition provides exotic woody notes, amber and musk.
Magnetic Elixir arrives in the characteristic flacon of the Elixir line, inspired by the flacons of ancient elixirs kept in bottles of similar shape in the past. The color of the glass of the new edition is coral, while the cap is in pink gold with a coral detail on the top. The fragrance can be obtained as a 50 and 80ml Eau de Toilette limited edition.
|Top Notes||Pear, Lime, Red currant|
|Heart Notes||Freesia, Jasmine sambac, Peony|
|Base Notes||Amber, Exotic woods, Musk|
Carolina Herrera launches two new limited editions of the fragrances CH and CH Men, inspired by New York City’s famous Central Park, one of the main symbols of the American metropolis. The new editions evoke spring strolls down the park and aromas of fruits, flowers and trees.
CH Central Park, announced as a timeless floral – woody fragrance, begins with a colorful and bright plum accord enhanced with white pepper. The rich and feminine heart of white flowers offers a bouquet of warm jasmine, intoxicating tuberose and orange blossom absolute. The intense and rich base consists of cedar, amber and white musk.
|Top Notes||Plum, White pepper|
|Heart Notes||Jasmine, Orange blossom, Tuberose|
|Base Notes||Amber, White musk, Cedarwood|
CH Men Central Park, a woody and spicy fragrance, begins with a fresh ginger accord. The heart of black cardamom is placed on the base of cedar.
|Heart Notes||Black cardamom|
Both are available as a 100 ml Eau de Toilette.
Bvlgari presents a new addition to the Omnia collection in October 2015, the fragrance called Omnia Paraiba, named after Brazilian semi-precious stone Paraiba Tourmaline, known for its blue – green color. The fragrance is an exotic floral – fruity and woody.
Perfumer Alberto Morillas focused on passion flower scent, inspired by Brazilian jungle, beaches and ocean. Curacao accord, lime, pear and passion fruit open the composition and lead to the floral heart of passion fruit and Brazilian gardenia. The base notes include vetiver and cocoa.
Omnia Paraiba is described as a “luscious floral scent with fruity freshness”; the notes include Laraha orange, passion fruit and flower, gardenia, sugar cane and cacao bean.
Top notes: Curacao, lime, pear, passion fruit
Heart: passion flower, gardenia
Base: vetiver, cocoa
The face of the perfume is model Edita Vilkeviciute. The fragrance is available as 25, 40 and 65 ml Eau de Toilette.
Polish stunner Daga Ziober stars in Givenchy Jardin Precieux fragrance advertisement captured by photographer Ruven Afanador with styling from Constance Feral. Makeup is courtesy of Christine Corbel with hair styling by Tomohiro Ohashi and manicure by Elsa Deslandes. Set design is work of Blanche Cheffre.
Jardin Precieux by Givenchy is a Floral fragrance for women. This is a new fragrance. Jardin Precieux was launched in 2015.
Imagine a French garden, “Jardin à La Française”, where a young, care-free and full of life girl looks like someone who is hiding a secret… The love of life and the aristocratic elegance have both found here their best expression, through a luminous accord of Marie-Antoinette’s tea.
With a soft colorful blend in the opening with delicious pear and the heart of attractive rose, jasmine and peach settled on the comforting layer of musk and woods let yourself be taken away on this wonderful spring day sensation.
Jardin Precieux comes housed in an attractively curved bottle of fine elegance and touched off with the soft pink color hue of the juice inside expressing this gentle feminine aroma.
Givenchy Jardin Precieux is currently available from exclusive travel outlets globally in versions 50ml in eau de toilette formulation.
|Floral notes, Tea|
Supermodel Laetitia Casta is the stunning new face of Nina Ricci ‘L’Extase’ Fragrance. Print and video campaign was masterfully shot by fashion and celebrity photographer Dusan Reljin. The design of the bottle is meant to replicate a clutch coming from Nina Ricci’s wast archive. The new fragrance only launched this year goes by the sentiment of it’s tagline – “liberate your fantasies.”
The brand proclaims the new fragrance venture as one of the most important in their new Beauty and Fragrance tendencies for the coming years, planning to make the new release an iconic Nina Ricci note.
In it’s essence the new fragrance is floral, and musky created by famed perfumer Francis Kurkdjian. His formula consists accord of white petals, pink and rose pepper, as well as the very sensual Siamese benzoin, musk, amber, and Virginian cedar.
L’Extase’ Fragrance is available as 30, 50 and 80 ml Eau de Parfum.
|Amber notes, Musk, Pink pepper, Rose, Benzoin siam, Virginia cedar, White blossoms|
La Perla launches J’aime Elixir in early 2015 as a new edition of the original fragrance J’Aime from 2007. The collection also includes the following scents: J’Aime La Nuit and J’Aime Les Fleurs from 2008, J’Aime Precious Edition from 2009 and J’Aime Gold Edition from 2014.
“For every moment of seduction, for everyday and everywhere she goes, La Perla J’aime Elixir will be her talisman.”
The composition begins with refreshing accords of bergamot, mandarin oil and black pepper. Its powdery floral heart is composed of rose, heliotrope and orris root, while the base consists of gourmand flavors of caramel, moss and musk.
It is available as 30, 50 and 100 ml Eau de Parfum.
|Top Notes||Bergamot, Mandarin, Black pepper|
|Heart Notes||Rose, Heliotrope, Orris root|
|Base Notes||Caramel, Moss, Musk|
Dolce & Gabbana Pour Homme Intenso is a new, refined edition of the Dolce & Gabbana Pour Homme from 2012. It launches in end of 2014.
Dolce & Gabbana Intenso is an aromatic woody fragrance that exudes elegance representing a contrast between clean, fresh and rich, warm aromas. Announced as the scent of pure instinct and emotion that is express freely; the fragrance is the force of a determined man, with a heart that is rooted in tradition, yet revels in the modern world.
The composition opens with fresh aquatic notes and green nuances of basil and lavender. The new chord in the world of fragrance Moepel wood from South Africa makes the heart with its luxurious floral, balsamic and honey accents. Tobacco is deepened by dry notes of hay absolute and bran. The intensity and strength of the composition come from the base of labdanum, sandalwood and cypress.
The face of the advertising campaign is actor Colin Farrell. The fragrance comes in a brown bottle of the original form as 40, 75 and 125 ml Eau de Parfum.
|Top Notes||Aquatic notes, Basil, Lavender|
|Heart Notes||Tobacco, Hay, Mimusops zeyheri, Bran|
|Base Notes||Labdanum, Sandalwood, Cypress|